From two guys with a video camera and an Instagram account to a three-man operation with a business plan and hundreds of thousands of followers across multiple social channels, the Caveman Wildlife Crew has evolved, much like the reptiles they feature on their channels.
Environmental science majors Cave and McGreevy have been friends since junior high, sharing a love of science and an even greater desire to bring respect for wildlife to the masses through their TikTok, Instagram, Facebook and Twitter pages. Cave serves as the on-air talent while McGreevy does most of the filming.
Marketing major Hardin joined the team last year, bringing social media videography skills, production experience, business savvy and social media marketing acumen. Hardin has written the team’s business plan, and he knows his way around the algorithms that bring Caveman Wildlife video to people seeking nature videos.
And the videos have earned some serious reach.
This spring, they traveled to South Florida for an Indigo snake expedition, then to New York City to discuss TV opportunities with a subsidiary of Discovery, before traveling to south Georgia to work with the Orianne Society on the preservation of Indigo snakes. Cave said these trips embodied Caveman wildlife’s mission – equal parts conservation and entertainment.
“It’s been crazy and I don’t know that I deserve any of it,” Cave said. “But I couldn’t ask for a better experience, traveling all over with my friends and letting people know about the importance of wildlife.”